Marketing Intelligence and Planning
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Key Metrics
Journal Specifications
- PublisherEMERALD GROUP PUBLISHING LTD
- LanguageEnglish
- FrequencyBi-monthly
- LanguageEnglish
- FrequencyBi-monthly
- Publication Start Year1983
- Publisher URL
- Website URL
Topics Covered
Year-wise Publication
- 5Y
- 10Y
FAQs
Since when has Marketing Intelligence and Planning been publishing? 
The Marketing Intelligence and Planning has been publishing since 1983 till date.
How frequently is the Marketing Intelligence and Planning published?
Marketing Intelligence and Planning is published Bi-monthly.
Who is the publisher of Marketing Intelligence and Planning?
The publisher of Marketing Intelligence and Planning is EMERALD GROUP PUBLISHING LTD.
How can I view the journal metrics of Marketing Intelligence and Planning on editage?
For the Marketing Intelligence and Planning metrics, please refer to the section above on the page.
What is the eISSN and pISSN number of Marketing Intelligence and Planning?
The eISSN number is 1758-8049 and pISSN number is 0263-4503 for Marketing Intelligence and Planning.
What is the focus of this journal?
The journal covers a wide range of topics inlcuding Customer satisfaction, Brand equity, Brand relationship, Differential effects, Brand loyalty, Customer equity, Attachment theory, Social media, Corporate social responsibility, Word of mouth, Service innovation, Customer experience, Brand trust, Electronic word of mouth, Brand management.
Why is it important to find the right journal for my research?
Choosing the right journal ensures that your research reaches the most relevant audience, thereby maximizing its scholarly impact and contribution to the field.
Can the choice of journal affect my academic career?
Absolutely. Publishing in reputable journals can enhance your academic profile, making you more competitive for grants, tenure, and other professional opportunities.
Is it advisable to target high-impact journals only?
While high-impact journals offer greater visibility, they are often highly competitive. It's essential to balance the journal's impact factor with the likelihood of your work being accepted.