Webinar: Visual communication in medical visualisation with focus on metaphors

December is my favorite time of the year! A season of reflection, where we look back on the year’s achievements and challenges, and set our sights on the future. What better way to end the year than by diving into meaningful discussions and insights with yet another Researcher Showcase? 

Join us for yet another Researcher Showcase session, where Hana Pokojná will talk about visual communication in medical visualisation with focus on metaphors.

Topic: Visual communication in medical visualisation with focus on metaphors

Date: December 5, 2024

Time: 1 PM GMT

Fees: Free webinar

Language: English

Who should attend? 

• If you’re a researcher interested in the visual tools of Science Communication and their impact on effectively conveying complex scientific concepts
• If you’re an academic and professional who likes cutting-edge research  

If you’re interested in interdisciplinary connections. 

About the session

This insightful session will help you understand how to leverage visualizations to enhance science communication. This webinar will explore the use of 3D models, illustrations, and other visual tools, emphasizing their impact on effectively conveying complex scientific concepts. Hana Pokojná will talk about her groundbreaking research on visual metaphors in scientific infographics. Drawing from the linguistic Conceptual Metaphor Theory by Lakoff and Johnson, the study redefines how structural, ontological, orientational, and imagistic metaphors can be applied in visualizations across biomedical, space, anthropology, and climate science domains. Whether you're a researcher, communicator, or design enthusiast, this session will inspire you to rethink how visuals can transform scientific storytelling. Don't miss this chance to explore the intersection of linguistics and visual design!