Q: How can l come up with good research objectives?
My research topic is on the role that marketing information system plays on enhancing sales of airtel Malawi. What can be the best objectives of such a research topic?
It would not be possible for me to give inputs specific to your research as I am not familiar with the topic. However, I can help you understand what researh objectives are and how you can come up with them.
Research objectives summarize what a researcher wishes to achieve through the project and provides direction to the study. The research objectives should be clear and specific and provide direction to the study. Basically, they should lay down the steps, that is, the specific or direct actions that you will take to achieve your study goals.
To formulate your research objectives, these are the steps you must take:
1. You should first be clear about the research problem you wish to address.
2. Once this is done, you should come up with the aim or goal your research, that is, broadly identify what you wish to achieve through this study.
3. Next, lay down the specific steps or actions that need to be done to achieve this goal. These will form your research objectives.
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